Getir Christmas Project
Seasonal campaign · Getir Germany
Melis Akdağ & Abdurrahman Akkuş
Work & approach
Creative for mobile
apps & games.
From hooks and scripts to A/B testing and iteration: my approach to mobile app and game advertising, combining AI production, workflow automation, and motion design.
Current focus · Codeway
Creative work.
Connected to growth.
At Codeway, I lead creative teams working on mobile apps. From the first hook to the next iteration, I keep creative decisions connected to audience insights and performance.
My production experience spans mobile apps and games, including Rumble Rivals: audience research, hooks, scripts, video production, and creative iteration.
Top 20
Cleanup · US App Store · Free Apps
Contributed to campaigns that helped Cleanup reach the Top 20 Free Apps in the US App Store, through testing, learning, and creative iteration.
Selected projects
Motion design & brand work
AKSigorta Logo Story
Brand storytelling · Motion design
Motion: Abdurrahman Akkuş · Agency & illustration: Foiegras Media
The Orange Box
Migros · 3D animation
Abdurrahman Akkuş · Foiegras Media
How I work
A creative process that keeps learning.
01
Research & insight
Understand the audience, the product, and the creative patterns worth exploring. Turn those observations into a clear idea.
02
Production & AI workflows
Develop hooks, scripts, and visual direction. Combine motion design, UGC, and AI-generated images or video; use automation to make recurring production steps repeatable.
03
Creative review
Check the message, pacing, visual consistency, and product accuracy. Review AI outputs for artifacts before a creative moves into testing.
04
Test & iterate
Use A/B tests and performance feedback to learn what connects. Refine the concept and bring the findings into the team’s next creative decisions.