Marketing Art Manager. Motion designer at heart. Helping creative teams do stronger work, with a clear connection to growth.
I’m Abdurrahman Akkuş, a Marketing Art Manager based in Istanbul, with 15+ years of experience in motion design, creative direction, and performance creative. I lead teams that turn creative ideas into campaigns that perform, with a focus on creative strategy, team development, and user acquisition.
At Codeway, I started as a Sr. Marketing Artist, producing video ads across mobile apps and games. My work covered research, hook ideas, scripts, production, A/B testing, and iteration. That experience naturally led me into a leadership role.
Today, I spend more of my time guiding people, building better processes, and keeping creativity closely tied to data. I care about creating an environment where the team can share ideas freely and develop stronger work together.
Before Codeway, I created motion design for Getir across seven European markets. Earlier agency and production roles gave me experience in creative direction, animation, brand campaigns, and leading projects from the first brief to final delivery.
My interest in advertising began with visits to television stations in high school. I went on to work with production companies on TV commercials, music videos, animation, visual effects, and post-production before moving into digital campaigns. In 2016, I founded H2O Adworks, leading the creative team and projects from concept through production and delivery.
That production background still shapes my work: 2D and 3D animation, kinetic typography, UI-focused motion, TikTok ads, Instagram Reels, and App Store creatives. My mobile game marketing experience includes Rumble Rivals. I use AI-assisted image and video workflows in real campaigns, and use A/B tests and metrics such as CTR, FTCR, and ROAS to inform iteration.
My Görmezden Gelme awareness project was featured in MediaCat in August 2020.
Marketing Art Manager
Leading a team of marketing artists and shaping creative production for utility and productivity apps, including Cleanup, TypeAI, Sleepway, ListenAI, NerdAI, and Mindway. Research, structured workflows, mentorship, and performance feedback guide the work.
Sr. Marketing Artist
Produced video ads for mobile apps and games, from hooks and scripts to final execution. Explored UGC and AI-generated content, then used A/B testing insights to refine concepts and improve user acquisition.
Sr. Motion Designer · Europe
Created motion graphics and digital campaign assets for Germany, Italy, France, Portugal, Spain, the Netherlands, and the UK. Adapted stories and visuals to each market while maintaining a consistent brand identity.
Creative Group Head
Led concept development, design, animation, and production workflows for brands including Arçelik, Beko, Migros, MacroCenter, Caffè Nero, and Hillside. Responsibilities included creative direction, shoots, client presentations, and feedback cycles.
Founder · Creative Group Head
Founded and led a boutique creative agency. Managed client relationships and the creative team, directing campaigns and TV commercials from initial brief through production and delivery.
Sr. Motion Graphics Designer
Produced broadcast graphics, bumpers, and program packages for television channels including Show TV, TRT, Kanal D, and Planet Mutfak. Created animation and post-production work for brands such as Ülker, Colgate, and Bingo.
Motion Graphics Designer
Designed and animated television commercials, building an iterative production approach around creative briefs and broadcast requirements.
Motion Graphics Designer
Created motion graphics and animated TV commercials, developing a strong foundation in design and production for broadcast.
Co-founder · Motion Graphics Designer
Co-founded a boutique production company, working across music videos, commercials, concept development, editing, and post-production.
Jr. Motion Designer
Started in design, editing, and basic web production, laying the foundations for a career in motion design and creative production.